IndiBlogger Launches IndiPR.com - A Self-Learning Engine That Targets The Right Publishers

Thousands of businesses, products and services are launched everyday across the world. When these products go live, a Press Release (like the one you’re currently reading) is usually the first order of business. Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours.

IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers.

The Process

All a business has to do is upload their Press Release and the 'Automated Influencer Targeting Engine', or 'AITE' for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Not just a PR publishing service

IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, "The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!"

In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Renie Ravin, the Founder and CEO of IndiBlogger, says, "We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential."

Link to Indipr.com

Image credits: Indiblogger

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The Risks and Benefits of Using 3D Home Tours

3D home tours let potential buyers tour a property without physically being there, rather than just looking at a set of still images. For the first time, buyers can take a 3D tour of potential homes without ever setting foot on the property. When this new 3D technology was first available it was groundbreaking, but the technology is currently only in use by a tiny fraction of realtors.

At a glance, it could make a lot of sense to create a virtual tour, but as with any new technology, you have to look at it from all angles to evaluate potential risks. Here are some of the pros and cons of using 3D home tours.

Pros:

1. Immersion

Having the ability to get a good look at each room with a 3D tour can be far more immersive than photographs or videos. A 3D tour can help many potential buyers get a better look at the property than they could with any other form of media. This is one of the biggest advantages of using 3D home tours.

2. Long distance tours

If a buyer is located overseas, or it's inconvenient for them to visit the property themselves, a 3D tour would be perfect for them. If used in conjunction with photos and videos, they allow potential buyers to get a really good look at the property in a simple and convenient manner, without ever having to travel to the property themselves.

3. Staying up to date with trends

3D home tours are only now becoming popular in mainstream media, and they haven't been around for very long. In a market where many lag behind current trends, adding 3D home tours into their business strategy would make any real estate business stand out, giving them a competitive edge on everyone else.

Cons:

1. High Cost

As with all business choices, balancing the cost versus the benefits is extremely important. The cost to create a virtual tour can often be extremely expensive. For many, the cost might simply be too high to justify creating a 3D home tour for the property.

2. Less control than photographs

While far more immersive than photographs, letting potential clients pan and zoom around the house can also have its disadvantages. Even the greatest photo stitching programs can still distort the picture, or produce unwanted artifacts. And if the tour is poorly laid out, buyers could easily get the wrong impression of the property. While uncommon with high-quality 3D tours, these problems should always be considered.

Conclusion

Is it realistic for a business to incorporate 3D home tours into their marketing plan? For high-end properties, a virtual tour can be well worth the high price. However, while the advantages for real estate industry are clear, it may not be a good fit in some cases. There can be cases where photographs or video tours would be more appropriate, and low-end properties may not be worth enough to justify the high expense of creating a virtual tour.
 
While in many cases, the benefits of 3D home tours far outweigh the risks, in some cases the high cost involved may not be worth the trouble.



Author Bio:
Written by Sally, a full-time worker at a specialized training center for business development. She is lucky enough to work with many aspiring entrepreneurs. She loves to read, write, and learn to use technology as her learning tools.

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Learn How To Create Actionable Customer-Centric Mobile Marketing Campaigns

In 2015 PEW Research studied the smartphone habits of American adults. This intuitive study revealed that 46 percent of American adults say they "can't live without their smartphone." In 2015 eMarketer also conducted a study on smartphone usage and the predicted impact of mobile advertising. eMarkter's report unveiled that by 2017 over 59 percent of digital search ad dollars will be spent marketing on mobile devices, including smartphones and tablets. These statistics show that mobile marketing is no longer a passing trend. It is a consumer-centric marketing effort that should be viewed as a chance to speak directly with your intended consumer by making a lasting connection.

5 Tactics To Create Easy-to-Implement Customer-Centric Mobile Marketing Campaigns

1) Tell a story through your blog -- Customer-centric marketing efforts should focus on involving your customers with the story of your brand. Your mobile marketing efforts will need to create mobile-friendly blog posts that can be read in three minutes or less. These blog posts should encourage people to share, like, and comment on what they've just read.

2) Begin a social media conversation -- Social media conversations are a great way to create customer-centric mobile marketing efforts that focus on a customer's willingness to become involved with your brand. These conversations can also be a great starting point for you to share your latest campaign efforts. Whether it is sharing a new blog post, discussing the merits of a recently published white paper, or promoting your company's latest sale or discount, social media is the perfect platform to appeal to your customers. Be sure to encourage customers to comment by asking questions and don't forget to reply when someone does leave a comment.

3)Design mobile-specific email or SMS marketing campaigns -- Promotional content should focus on the customer and his or her potential needs. The customer doesn't want to be disappointed when they open a SMS or email message. Instead, the customer wants to see something of value. When you are crafting your promotional messages remember that nothing is more valuable than the customer's time. Messages that are succinct and add value are more likely to receive a positive reception.

4) Analyze metrics and make sure that your customers are happy -- Building a successful customer-centric mobile marketing campaign will require you to analyze a few key performance indicators. Ask yourself the following types of questions: how valuable are my customers; how can I attract more like-minded customers; how do I keep customer coming back? The common factor of the aforementioned questions is determining if your customers are happy. If your customer is happy then you know that your customer-centric approach is working. If your customers are dissatisfied, then you need to quickly adjust your efforts so that you don't lose your customers to a competitor.

5) Use proven marketing technology tools -- The right marketing technology tools will help you to gain valuable insights into your gathered customer data. In addition these tools can be used to help you automate certain processes, such as an automated "thank you for your inquiry" response that is designed to let the customer know that their request was heard, and that a company representative will assist them shortly. Marketing automation tools can also be used to deepen customer relationships and improve your customer communication strategy.

The Bottom Line

When it comes to customer-centric mobile marketing campaigns, the customer should always come first. Online sellers, retailers, and service providers need to put an emphasis on customer-centric strategies if they want to truly leverage the power of mobile marketing. By creating customer-centric mobile marketing campaigns you can help your organization create loyal brand ambassadors, build new customer relationships, and increase your ROI.
 

Author Biography 
Sophorn Chhay - Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.

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Evolution Of The Office (Then/Now)

We take going to work at the office everyday for granted but do you ever stop to think just how much office life has changed over the years?

This infographic by Smart PA is full of facts and visuals with key dates in history that have changed the business world allowing it to grow and develop at a faster rate then ever before. From telephones and computers being introduced to air conditioning and video conferencing. We wonder what the future may hold for office life going forward….

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6 Interview Questions to Stop Asking Job Seekers

If you have been looking for young, fresh talent, you have probably found that the potential employee pool of the modern era is somehow different from its counterparts in the past. The Millennial generation is different in many ways, but there is one fundamental difference: They do not need your job.

The job seeker of today will hold five to seven careers in his or her lifetimes in completely different industries. Contrary to whatever you may believe about the student debt discussion, the Millennial is less economically encumbered than any generation previous because they are unmarried and do not have kids until later in life.

Getting these new Millennials to work for you is the secret to attracting new business. However, you need to ask different questions in the interview. Here are a few that you need to completely leave on the cutting room floor.

Question 1 - Where do you see yourself in five years?

This is perhaps the most disingenuous question in human history, job interview or not. You are looking for the answer, "Happily working for you for less than I am worth with no other life responsibilities!" New job seekers see right through it. It doesn't work anymore - there are simply too many choices for employment out there for a young, tech savvy individual.

Question 2 - What are your weaknesses?

Who wants to reveal their weaknesses? This question attempts to create a false camaraderie while attempting to make your talent pool qualify itself out through self-incrimination. All you will get with this question is politically correct self-censorship from this generation, and rightly so. You yourself know that anyone who would answer this question honestly probably isn't looking to get hired in the first place. You wouldn't answer it honestly, so do not ask it.

Question 3 - We have a lot of talented resumes; why should we hire you?

Do not play the bluff that you have more talent than you know what to do with. This is a play for later negotiations as well, to give the employee less to stand on when asking for a proper salary.

First of all, social media among the new Millennial generation has made every job posting public knowledge. Unless you are an international corporation who is flying in talent from around the world, people know who else has interviewed for the position. Make this bluff to the savvy job seeker and you show your hand.

Question 4 - What would your past bosses say about you?

Again, who is going to answer this question honestly? This is also a moot point with the amount of information that you can find about a person online. Perhaps this particular employee had a racist or a sexist boss. However, the old boss is not on trial here, and anything bad that boss would say about the person in front of you will only reflect poorly on the person in front of you. There is no way that you can discern any information that is actually relevant about the interviewee with this old school question.

Additionally, any job seeker worth his or her salt has come in to you with a list of past references that you can call. Do so and stop wasting valuable time in the interview with the talent.

Question 5 - Why do you want to work for us?

Did you seriously take an interview with a candidate that did not have the common sense to personalize the cover letter? Do you know whether this happened or not (many recruiters ask this question because they have not taken the time to actually read the cover letter or resume thoroughly).

People want to work for companies because companies have paychecks for them. Stop trying to build an entire relationship in a 10 minute conversation. Also, if you cannot tell who truly wants to be there and who is faking their body language to get a job, perhaps you should not be interviewing potential candidates in the first place.

Question 6 - How did I do in this interview?

First of all, whoever came up with this question is to be lauded for understanding that the interview process is now a two way street. The truly talented employee pool of today has more choices than ever, and this question is an attempt to show that the interviewer understands this shift in power.

However, it is quite the feeble attempt.

The interviewee has no idea if you have the personal fortitude to hear an honest answer to this question. There is no way that he or she can answer it honestly. Would you start off being totally honest with a complete stranger? You can only expect the same politically correct answer here along with a look of confusion.




Author Bio:

Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that Amy has held similar roles at Rent.com, eBay and US Interactive.

For Amy, corporate culture isn't about dogs and free lunches, it's about empowering employees and creating an enriching environment for people to excel.

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